If you’re looking to grow your business, digital marketing should be your go-to.

In this episode, Shannon Spotswood brings on three guests, Financial Advisor Dany Martin from Shreveport LA, Financial Advisor David Pulcini from Rochester NY, and digital marketing guru Andrew Parrott in Knoxville TN. The four discuss the inner workings of growing a business in financial advising through marketing.

Shannon, Dany, David, and Andrew discuss: 

• The importance of capturing your authentic self in marketing
  
• The most common excuses from advisors who don’t market themselves
  
• Differentiating excuses from priorities
  
• Why advisors need to build a personal brand to grow their firms
  
• And more
  

Resources:

• ProudMouth
  

Connect with Shannon Spotswood:

• RFG Advisory
  
• LinkedIn: Shannon Spotswood
  
• Email: sspotswood@rfgadvisory.com
  

Connect with Dany Martin:

• WFA Plan Invest Inspire
  
• LinkedIn: Dany Martin
  
• dany@williamsfa.com
  

Connect with David Pulcini:

• Six Point Financial
  
• Dear Rochester, Retire Well Podcast
  
• LinkedIn: David Pulcini
  

Connect with Andrew Parrott:

• Logic Marketing
  
• LinkedIn: U! Creative
  
• LinkedIn: Andrew Parrott
  

About our Guests:

Dany Martin’s passion for helping others strive for financial health started during his high school years when residual income and the idea of having money work for you crossed his desk. He further pursued his enthusiasm for business and finance during college, where he attended Northwestern State University. During those 4 years in Natchitoches, he achieved a Bachelor of Science degree in Business Administration and was an active member and treasurer of Sigma Nu Fraternity. He continued his education by obtaining a Master’s in Business Administration degree from Louisiana Tech University. Prior to becoming part of the Williams Financial Advisor team in January of 2015, Dany spent 8.5 years at Capital One Bank, where in a very short time he worked his way up from a teller to a Financial Advisor covering 10+ branches in Shreveport, LA.

David Pulcini enjoys meeting new people wherever they are on their financial journey to guide them toward making positive financial decisions. He uses his experience in investment management, tax planning, and insurance to help clients protect what they have and grow what they need. He has developed Six Point Financial’s proprietary “Think About It” process that they take their prospective clients through, he is a co-chair of their internal investment committee, and most of all, David loves working with the clients that he has. David takes his role as an advisor very seriously, but he really wants to enjoy the process as much as possible. 

Andrew Parrott is the owner of Logic Marketing and the Business Development Manager at U! Creative. With over 9 years of marketing experience and over 16 years of experience in digital media, Andrew is a digital marketing guru.

–

Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.