The Ad Watchers

The Ad Watchers

How Can You Ensure Your DEI Efforts Are Authentic?

December 21, 2022

As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful stereotypes in their advertisements.  

Hosts Eric and Annie are joined by Ingrid Otero Smart to discuss the secret to avoiding typecasts and tokenism when depicting diverse cultures. Listen now to understand the key components of a truly inclusive DEI campaign. 

For more information about this episode, read the show notes here.