The Ad Watchers
It’s Not Easy Being Green. What’s Next in ESG?
Discover the truth behind green advertising claims in this episode of Ad Watchers. Join hosts Dan and Annie and guest La Toya Sutton from The Clorox Company in this Earth Day episode.
Are You Taking Care of Your Health (Claims)?
In this episode of Ad Watchers, hosts Dan and Annie discuss the importance of substantiating health-related claims with scientific evidence.
How Can You Ensure Your DEI Efforts Are Authentic?
As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the sig
Where is the Line Between Ethical Design and Dark Patterns?
Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be simple and transpare
How is Direct Selling Advertising Different?
For years, the direct selling industry carried a stigma of frauds and pyramid schemes, but in 2019, the Direct Selling Association decided to take control of its reputation. They enlisted the help of
Revisiting the Best Podcast Episode Ever: What is Puffery?
When you hear a claim in an advertisement like, best in the world, you probably know that the product has not been measurably proven to actually be the best in the world. And thats okay, because th
How Should You Present Scientific Evidence to Support Your Ad Claims?
Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists. In this episode of Ad Watchers, the host
What Should You Consider Before Making Cosmetics Claims?
The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like they are taking care of their skin. But just like claims
What Does it Take to Get Consumer Perception Surveys Right?
Consumer perception surveys are notoriously difficult to get right from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong. In this episode of Ad Watchers
How Can You Avoid the Grey Areas of Green Claims?
As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustaina