Mark Barden is a Partner at eatbigfish, a highly-renowned consultation company that takes on the challenges of moving an established brand higher up the ranks through market research and effective business strategies. He is the co-author of A Beautiful Constraint, a book that teaches readers to highlight the constraints in their lives and view them in a positive manner that leads to solutions. Mark has plenty of experience with improving the business positions of high-profile brands such as Audi, PlayStation, Charles Schwab, and Xoom.

Mark joins me today to share the reason behind writing A Beautiful Constraint and discusses how it helps transform your limitations into advantages. He describes what it was like working with big names in the industry and how he worked with them to elevate their brand. He explains how the Mindset, Method, and Motivation diagram works. Mark also discusses why people should adapt to new ways of living and consider dropping habits that made them successful when they were younger.

"When you fail to heed the call of your soul, you start losing energy for the work you are doing." - Mark Barden

Today on Mastering Midlife:

• The problem he wanted to solve when he wrote his book.
• What challenger brands are and how their group helps them.
• Examples of constraints and how real companies solved them.
• Using your mindset to look at constraints as a blessing in disguise.
• Asking propelling questions and activating emotions.
• Journaling, meditation, and using Mark's diagram.
• How successful habits in your youth could also be your limitations today.
• How he looks into his life years from now.
• The consequences of not evolving in your midlife.

Mark Barden’s Words of Wisdom:

• The game going forward is about the rules your soul sets for you, not your ego.
• Winning looks completely different when you're trying to figure out what winning for your soul looks like as opposed to what your ego looks like.

Resources Mentioned:

• Middle Passage by James Hollis
• Beautiful Constraint diagram

Connect with Mark Barden

• eatbigfish
• A Beautiful Constraint
• Book: A Beautiful Constraint

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