The Fabric

The Fabric


Ezz Fayek, CEO and co-founder of WaffarX | Episode 4

April 18, 2023

In our fourth episode of The Fabric, I have the good fortune of sitting down with Ezz Fayek, the founder and CEO of our portfolio company WaffarX. WaffarX is Lobby Capital’s first international investment: a cash-back rewards platform serving Egypt and eventually the entire MENA region (basically the eBates of MENA), and Ezz is boundless optimism and intelligence. During our conversation Ezz shares what it was like growing up in Cairo Egypt, his time working in the UAE, and his return to Cairo right before the Arab Spring. He also talks about his unique path in starting WaffarX, and the opportunities and challenges for early-stage tech startups in MENA. Please join me for this fascinating conversation!