In this episode of The Fabric, Buddy sits down with James and Alexa Hirschfeld, the sibling co-founders of Paperless Post. From the company’s early days in 2009 to its role today as a go-to platform for designing and managing meaningful events, James and Aleksa share the personal and entrepreneurial journey that brought Paperless Post to life.

We go beyond metrics and markets to uncover what drives their vision—from crafting beautiful digital experiences to navigating the challenges of startup life as family and business partners. You’ll hear about the traits, decisions, and moments of serendipity that helped them build a business that continues to redefine how we gather.

Whether you’re planning your next event or building your next company, this conversation unravels the fabric of what makes a modern founder story so compelling.