Entrepreneurs often chase the wrong horse when trying to attract and book more clients to scale their business. We start believing that all we need to do to grow our businesses is get more website traffic, improve our SEO, run more paid ads, or produce more content. And while those are absolutely viable things that could help you attract new clients, it’s also the very same things that can make you even more invisible. After all, people are more conditioned to ignore marketing messages now than ever. And what’s worse – in our efforts to encourage people to take a desired action, we often end up unintentionally confusing them.

And a confused buyer simply doesn’t buy.

So how do we strike a balance between attracting new audiences and turning them into paying clients?

This week, I discuss the power of giving your audience only one action to encourage more people to buy from you. I explain the Easy Win CTA strategy and how offering too many options often hinder your clients' decision-making. I discuss the value of consistently delivering valuable content to your audience before asking them to take action on your product or service and share examples of how to effectively use the Power of One strategy to grow your business. I also explain the value of creating baby steps for each part of the customer journey to simplify the process and encourage them to take the desired action.

“A confused buyer doesn’t buy – they retreat. Which means, a confused buyer is just not a buyer.” - Jason Linett

This week on Attract Pre-Sold Clients:

●     Understanding the Easy Win CTA

●     Common mistakes entrepreneurs make when using the Easy Win CTA strategy

●     Why giving your audience too many options hinder their decision-making process

●     Consistently delivering valuable content before asking your audience to take an action

●     How to effectively use the Power of One strategy to scale your business

●     How the Power of One strategy creates a sense of clarity, confidence, and rapport with buyers

●     The value of creating baby steps in each part of the buyer’s journey

Join the Community!

Growing your business online can be a surprisingly lonely experience. And there’s nothing worse than that feeling of overwhelm when you meet the right client but are stuck on what to say and how to say it without coming across as salesy or sleazy. That’s why I created the Attract Pre-Sold Clients community.

If you’re ready to level up your sales strategy and attract pre-sold clients, join the Attract Pre-Sold Clients Group. This is the best place to find the support you need to grow your business online, connect with other entrepreneurs, and learn what’s working right now to attract pre-sold clients to your business from my weekly client attraction workshops. And best of all – it’s free.

Join right now at www.attractpresoldclients.com/group

It’s Time to Attract Pre-Sold Clients

Thanks for tuning into this week’s Attract Pre-Sold Clients Podcast episode. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | Amazon Music | Deezer

Be sure to share your favorite episodes on social media and join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit my website.