One of the biggest mistakes I see business owners make is leaning too much on intangible descriptions while marketing or promoting their products or services. In doing so, they’re communicating in what’s referred to as “expert speak,” which is characterized by talking about a product or service in a way that may not be important to customers (yet). Does this sound like you? Don’t worry—we can reshape the way you talk about your product’s intended value by creating early tangible wins.

In this episode, I discuss how creating early tangible wins can help you in your sales process and increase your client attraction. I explain how creating an automatic “Yes!” offer creates an emotional win even before the official sales process. I reveal the ultimate antidote to imposter syndrome. I also share a technique to help you communicate with your audience in a poetic, artfully vague manner—while engaging their imagination and curiosity.

“The thing that's going to truly hook and grab the audience's attention early on is to speak in the language of early tangible wins.” - Jason Linett

This week on Attract Pre-Sold Clients:

●     The importance of the word "understanding"

●     The journey of the influential sales process

●     The language of early tangible wins

●     Emotional wins and creating clarity, momentum, and hope

●     The tactical, practical, tangible win and building an evergreen asset

●     The power of specified ambiguity

●     Creating a new understanding of emotions

●     The importance of tangible descriptions in marketing

It’s Time to Attract Pre-Sold Clients

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