It isn’t unusual to consider the relationship between a change and the organization’s purpose. What is unusual is to consider the purpose of the people whose jobs are being changed and to consider the instincts that drew them to those jobs. In this thought-provoking conversation, Beth Banks Cohn, Founder and President of ADRA Change Architects, and Quantuvos coach Brian Gorman explore the importance of understanding the connection between these three elements whether making individual assignment changes or planning significant change initiatives.