How, and why, would you make an organization-wide change optional? What would make people want to opt in, even when doing so would cost their team to do so? When was the last time that you fired a team, telling them that they no longer could participate in a change initiative? These are only a few of the stories that Phil Gilbert shares with host Brian Gorman in this episode. Phil, the author of Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success, tells how he and his team succeeded in achieving a significant culture change across 400,000 IBM employees globally. There are important lessons here for every change leader, and every change practitioner, regardless of the size of your organization or the nature of your change.