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055: The Power of Trust

November 08, 2023

At the heart of business success is trust: trust with those who work for the organization, with vendors, and with customers. In The Pyramid Puzzle, Zain Raj, Co-Founder of Shapiro, Raj, writes an engaging business novel about a long-term business that has lost trust. Raj and host Brian Gorman use The Pyramid Puzzle to discuss how trust can be lost and how it can be regained. Among the key messages: see the business through the lens of others and consistently deliver on your promise as they understand it.