Bram Lagrou and Alan Short are business transformation experts who help company owners break free from the grind and build thriving, profitable businesses. As the creators of the Profit Freedom Machine program, they uniquely solve the problem of business owners being trapped in their own companies, unable to pay themselves well or take time off. Bram’s expertise in sales and marketing, combined with Alan’s systems and financial know-how, allows them to guide clients in polishing their “business diamond” – optimizing sales, profitability, productivity, and organization.

Many business owners struggle with generating consistent leads and profits, often feeling trapped in their own businesses. Bram Lagrou and Alan Short, experienced business strategists, have seen this pattern repeatedly but have also witnessed transformations where entrepreneurs regain control, boost profits, and reclaim their time. Their “Success Diamond” framework addresses five critical areas: sales processes, financial fitness, time productivity, strategic roadmaps, and organizational design. Through their Profit Freedom Machine program, they guide clients in implementing practical systems to create profitable, self-sustaining businesses, freeing them from the daily grind and helping them achieve the freedom they originally envisioned.

• Global Business Coaching: Adelaide & the Hills’ Leading Business Coach
• Bram Lagrou: The Adelaide-based Tony Robbins
• The Profit Freedom Machine
• Alan Short on LinkedIn
• Bram Lagrou on LinkedIn
• Live with Purpose (co-authored with Pat Mesiti)

• 01:25 Profit Freedom Machine Program: Bram and Alan discuss their partnership on the Profit Freedom Machine program, which is designed to help business owners create a profitable and time-free business. They emphasize the importance of achieving a balance of time, money, and freedom.
• 02:41 Challenges Faced by Business Owners: Businesses often face two main issues: making sales but not profits, or struggling to make sales and inquiries. Bram and Alan highlight the importance of financial fitness, including making a profit daily, paying oneself an above-market rate, and ensuring the business runs without the owner.
• 04:59 Success Stories and Transformations: Bram and Alan share success stories of business owners who achieved growth and freedom by reducing work hours, prioritizing family, and making drastic changes like delegating and improving productivity.
• 11:22 The Success Diamond Concept: The Success Diamond framework helps business owners assess and improve performance across five key areas: sales process, financial fitness, time productivity, strategic roadmap, and organizational design, to achieve a balanced, successful business.
• 14:11 Financial Fitness and Simplifying Numbers: Alan emphasizes the importance of simplifying financial management through tools like electronic banking and dedicated accounts for profit, tax, and operations, while Bram highlights paying yourself first to ensure profitability.

Join Bram and Alan as they share insights on transforming struggling businesses into profitable enterprises through their “Profit Freedom Machine” program. Learn strategies for financial fitness, effective delegation, and overcoming common challenges to achieve the ultimate balance of time, money, and freedom. Discover real-life success stories and actionable steps to unlock your business’s potential.

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