On this episode of the Money is Emotional podcast, host Christine Luken sits down with guest Shannon Villalba, founder of Heartsong Legal and a true innovator in the world of trademarks, copyright, and business strategy. Shannon isn’t your typical IP attorney, she’s a digital artist, a legal strategist, and someone who truly understands what it means to build a business with both ambition and purpose.

Shannon shares her journey from working with major entertainment brands to helping entrepreneurs protect the very ideas and methods that make them unique. You’ll learn the key differences between trademarks and copyrights, the common IP pitfalls that even smart business owners miss, and practical tips for turning your intellectual assets into long-term business value.

Christine and Shannon discuss:

• What Shannon learned about branding and business development from working with artists such as Backstreet Boys and NSYNC.
• The difference between trademarks and copyright.
• Common IP mistakes heart-centered entrepreneurs make.
• How protecting your intellectual property impacts the owner’s emotional well-being.
• How having a trademark stopped a multi-million dollar insurance company from registering “financial dignity”.
• The right time to consult an IP attorney and why waiting could cost you more than you think.

Resources:

• If you’re interested in working with Christine, 1:1, apply for
  Financial Dignity® Coaching:

Connect with Christine:

• Connect with Christine Luken for financial coaching:
• Emma, the Emotional Money Coach (Your ChatGPT AI coach): Listeners, use promo code podcast for special pricing!
• Join the Wealthy Woman Book Club:
• Money Mind(RE)set Hypnosis Library:
• Join the FREE Financial Dignity® Community:

Connect with Shannon Villalba:

• Website: Heartsong Legal fka Villalba Firm
• LinkedIn: Shannon Villalba
• Instagram: HeartsongLawyerShannon
• Facebook: Shannon Villalba
• Website: United States Patent and Trademark Office (USPTO)

About Shannon Villalba:

Shannon Villalba, JD LLM, is a serial entrepreneur, attorney, and holistic practitioner, and is the founder of Heartsong Legal fka Villalba Law Firm, a law firm providing holistic business and legal strategies. Her holistic approach guides her clients through business and law, drawing upon her personal experiences, intuition, and signature Heartsong Chakra Framework, enabling her clients to change their legal and business strategy narratives.