This week’s topic is How do I convert leads from advertising? and in this episode we are sitting down with Mark Chapman of The I Do Society. He is THE wedding industry's authority on advertising.

We talk about - 

> Major shifts in how couples act/communicate with venues/vendors ads

> The importance of adapting your online strategies to these changing trends

> Effective advertising strategies for reaching and engaging with couples that are searching for wedding venues and vendors online

> The significant role of social media in the wedding industry as a search tool, and recommended strategies to leverage your business effectively

> Common mistakes wedding businesses make in their online advertising

> How to ensure optimization of your website on mobile devices

> Where the future of online advertising is going

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Short form video formatting for entertainment and education
2. Adding a sticky header to your website for mobile users
3. Good Ads + appointment booking system

Want to learn more about The I Do Society? --> https://theidosociety.com/

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

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Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com