https://youtu.be/3KvuYwoLy18

Today, I want to introduce you to the women behind Becky at Appleberry Farm, Becky Osborne and Kate Munno. Becky at Appleberry Farm is based in Sandy Hook, Connecticut and is part of the Connecticut Flower Collective.

When a floral designer or flower farmer joins the Slow Flowers Society as members, if I'm not already doing so, I immediately check out their social places and follow them on Instagram and Facebook. Because Kate and Becky post a daily reel on Instagram, I couldn't help but see their silly, but totally on-target content over the past year. When they registered to attend the Slow Flowers Summit this past June, I was thrilled to know I would meet them.

Kate Munno (left) and Becky Osborne (right), sisters and the team behind Becky at Appleberry Farm

By way of background, the sisters say their business started from a love of watching their mom arrange flowers growing up. Becky at Appleberry creates floral arrangements and installations for any and every occasion using flowers that they grow themselves, or source from other local growers if it's a specific that they don’t grow!

Appleberry Farm

Their great-grandfather, Robert Young (R.Y.) Brown purchased the Keane dairy farm in 1939 as a place where he and his wife Dorothy could provide roots for their children, Betty Lou and Bob. Their family named the property Appleberry Farm for the apple orchard and the fields of blackberries that grew on the property. Many years later, Betty Lou and her husband Jim in turn raised their children at Appleberry Farm. Four generations (and hundreds of animals, laughs, swims, parties, adventures, and multitudes of shenanigans) later, Betty Lou’s granddaughter Kate and her husband David bought the farm and, together with Kate’s sister Becky, are working to reinvigorate Appleberry Farm as a cut flower farm and magical place.

Bouquets for a wedding (left) and CSA customer (right)

You will love this episode and be sure to find and follow Becky at Appleberry Farm on Instagram, especially for Kate and Becky's daily installment of Reels from the farm.

Find and Follow Becky at Appleberry Farm:

Instagram and Facebook

News for the Week

This month, during October Membership Appreciation Month, any new member who joins and any Standard level member who upgrades to Premium will be included in our drawing for our Perennial Membership -- a three-year membership. That's a $649 value! Please reach out to Tonneli, our membership and community engagement manager at membership@slowflowers.com, with any questions.

Niesha Blancas, of Fetching Social, our Slow Flowers Society social media expert

Slow Flowers Member Appreciation Month continues at you're invited to join our Slow Flowers Member Virtual Meet-Up this Friday, October 14th at 9 am PST/Noon Eastern.

Our monthly topic is quite timely, especially after today's conversation with Becky and Kate. We'll be Tackling TikTok with Niesha Blancas. You've probably noticed that the rules on Instagram keep changing and your posts are likely not reaching the audiences you enjoyed in the recent past. According to our own social media expert, Niesha Blancas of Fetching Social, that's because of the exploding viewership of IG Reels and, of course, TikTok. You've also probably noticed that our IG account (@slowflowerssociety) is featuring more Reels than ever before (71% of our August posts were Reels) . That's thanks to Niesha. In fact, last month, our reach was 88k, with 14.7 k impressions and 81.2 k Reel views.

Niesha will share a one-hour dive into what you need to know about Reels and TikTok - even if you've never created this type of content. Look for her posts on @slowflowerssociety leading up to our Meet-Up because she'll be asking for your questions. Newbies will have lots to learn and members who are already making Reels and experimenting with TikTok accounts will pick up some expert tips!