https://youtu.be/nybZzD1_cEw?si=_UqeABJ7nSfMrKTe

In her recent Slow Flowers Journal column, “The Business of Flowers,” Brooke Palmer of Jenny Creek Flowers shared how and why she embraces winter tulip production. Our conversation today explores Brooke’s considerations through the lens of her Slow Flowers sustainability ethos while also forcing thousands of tulips into bloom during the off-season. Brooke and I discuss how she balances building a large customer base around winter-grown tulips with her desire to run a floral enterprise that’s also sustainable from a fiscal perspective – during the time of year when outside temperatures dip to the low teens.

Brooke Palmer of Jenny Creek Flowers

Today’s episode is super timely, as most of us are deep into our fall bulb planting. Brooke Palmer owns Jenny Creek Flowers, a boutique cut flower farm based in Trumansburg in the Finger Lake Region of upstate New York. My conversation with Brooke originated earlier this year when I received an email from her. She wrote:

Brooke's winter tulips - a vivid burst of joy!

“From April through October, my farm offers local, seasonal, and sustainable blooms. From January through April, it offers local and sustainable blooms as I force thousands of tulips into bloom. Does my farm remain aligned to the Slow Flowers mission?” she asked.

Brooke went on to evaluate our mantra: Local, Seasonal and Sustainable – through her practices.Local?: “Hundreds of people in my community are able to get locally grown flowers during winter and early spring rather than buying imported flowers.”Sustainable?: “Because I only use LED lights and no additional heat source, my tulip program is sustainable.”Seasonal?: Here's the rub. . . There are hundreds of flower farms now doing this around the country (and likely hundreds more giving it a try this coming winter). Is there a place for tulip forcing within the Slow Flowers Society?”

I was impressed that Brooke asked these questions and our subsequent correspondence and conversations led to me asking her to write a column on Winter Tulip Bulb Forcing for the Fall 2024 issue of the Slow Flowers Journal. The edition dropped last week and I would love you to read Brooke’s full essay in our “Business of Flowers”” column -- I've included the PDF below.

Slow Flowers Journal FINAL 11_11 FALL 2024-24-25Download

We dive even deeper into Brooke’s story in today’s episode and I know you’ll love meeting her and hearing how this former HS English teacher and lifelong gardener has transitioned to a full-time, year-round specialty cut flower grower – yes – while living in upstate New York – also known as USDA Zone 6a.

When Brooke isn't growing winter tulips at Jenny Creek Flowers, she grows fields of dahlias and other summer crops.

By the way, Brooke’s early email was so encouraging and I’d love to share it as my parting sentiments. She wrote:

“I have so much respect for the work you have done to bring attention to local flowers. I've wrestled through the implications of forcing tulips into bloom and am comfortably situated in a place where it makes perfect sense from a global/local perspective. What's more is that my customers absolutely adore winter tulips. They send me love notes about how having flowers in their home during winter boosts their mood and gives them something hopeful and beautiful to get through the dark season with. I am confident that I am doing something good and wonderful for my community. Yet I recognize that posting a photo of winter tulips and using #slowflowers is a contradiction of sorts.”

Well, Brooke, let’s put that concern to rest! We will share your social media places so our listeners can find and follow you – and cheer you on when you use that hashtag #slowflowers. Here’s to a bountiful tulip season!

Find and follow Jenny Creek Flowers on Instagram and Facebook.

Please check out the upcoming Slow Flowers WORLDWIDE Summit 2025 – it’s coming up in the...