Slow Flowers Podcast

Slow Flowers Podcast


Episode 654: Native Flora for farmers and florists with Holly Lukasiewicz of District 2 Floral Studio; Deborah Majerus of Iron Butterfly Farm and Lodging; and Kate Watters of Wild Heart Farm

March 20, 2024

https://youtu.be/0oogFIrykmE?si=ANwBFpK7VjHMZggP

More Slow Flowers members are exploring native plants as potential floral design elements – both on their farms and in their studios. In fact, in our recent survey, 87 percent of members say they grow native plant species as part of their crop mix! Today, you’ll hear the inspiring Native Flora conversation recorded during our March Slow Flowers member meet-up, as three creatives share their insights and advice for adding more native plants to your floral business.

Floral design by District 2 Floral Studio (c) Mike Machian Photography

There’s an emerging a mindset that individual actions, while small, can be part of our cumulative efforts to address climate change. While the horticulture and landscape professions in North America have long been tuned into the importance of preserving native plant species, that awareness has not been present in flower farming and floral design circles until recently.

Native Flora from Slow Flowers Floral Insights 2024

We’ve been tracking the embrace of native flora for some time here at the Slow Flowers Movement. In the 2023 Slow Flowers Floral Insights & Industry Forecast, we noted the work of flower farmer Alexandra Cacciari of Ann Arbor-based Seeley Farm to evaluate native perennials as cut flowers and later hosted Alex on Episode 598 to discuss her research exploring native plants as potential floral design elements.

Native Flora for a Nebraska Wedding (c) Mike Machian PhotographyDesign: District 2 Floral Studio

In our 2024 Slow Flowers Floral Insights & Industry Forecast, we devoted the first insight to 'Native Flora,' with contributions from Holly and Deborah. There are long-term benefits of championing native plants, and that conversation continued during the March 8th virtual member meet-up, the recording of which you’ll hear today. I’m delighted to share this episode with you and many thanks to our three panelists, Native Flora for Farmers and Florists with Holly Lukasiewicz of District 2 Floral Studio; Deborah Majerus of Iron Butterfly Farm and Lodging; and Kate Watters of Wild Heart Farm.

Here's a bit more about our guests:

Holly has a background in design, creative projects and community art and through her Omaha-based District 2 Floral Studio she serves Nebraska and Iowa with floral design rooted in sustainability and Slow Flowering practices, offering event work, installations, workshops, daily deliveries, New Moon monthly flower subscriptions, Celebration of Life pieces, custom flower preservation, along with home & corporate account design services.

Deborah is the owner of Iron Butterfly Farm and Lodging in Rochester, Minnesota, an urban flower farm that uses sustainable and regenerative practices, grows a permaculture mini food forest, peonies, woody ornamental shrubs, early spring bulbs, and annuals.

Kate Watters joined the panel to share her unique perspective from Rimrock, Arizona, where she owns Wild Heart Farm. Here creative mission is to share the detail and diversity that exists in moments from a place through the seasons – through writing, floristry, gardening, and art. She grows and designs with flowers, bringing 20 years’ experience from botany and conservation.

Thanks so much for joining me today! We are fully behind the goal of increasing the propagation and planting of native plants and increasing awareness among florists and consumers around supporting native habitat!

To that end, inspired by this conversation, Deb Majerus has created the start of a database for native cut flowers and plants – and you are invited to contribute your recommendations. This is an ongoing project that we hope to expand and share with the broader Slow Flowers Community – and I salute Deb for getting it started. Kate and Holly will add their suggestions by specific region, and I hope you will do the same. The Native Flowers and Foliage for cuts database is a place to compile our collective ...