Huub J.M. Rutten is the co-founder and Vice President of Research at Sopheon. He has over 20 years of experience in linguistics, communication, and innovation management. He spent 15 years teaching linguistic disciplines and communication skills at universities in the Netherlands before moving into strategy development consulting and business process reengineering in various industries. Rutten is also an adjunct professor at the European Institute for Public Administration (EIPA), where he teaches European IT politics and strategies. His current focus is on modernizing innovation management methodologies and software, working closely with manufacturing and chemical companies. He is passionate about sustainability and digitization and the ways they intersect.

Today, Huub joins me to discuss data quality, why it’s vital to the success of an organization, and why so many organizations fail to make it a priority. He shows us why data quality isn’t just an IT issue but a leadership issue that requires a shift in company culture. He emphasizes the importance of data quality during a crisis and explains how good data quality can help leaders make quick decisions to keep the company operational and financially stable. He highlights the commonly held belief that data quality is a burden and stresses how essential it is to the smooth functioning of the company. Huub also underscores the need for an internal governance process and elaborates on the role of the CEO in decision-making.

“As long as companies see innovation management and innovation management systems as something that is marginal and not critical to their survival, the quality will not be top.” - Huub Rutten

This week on Innovation Talks:

●     Why data quality isn’t just an IT issue

●     Why companies often overlook data quality

●     Why data quality is more important than ever

●     How data can help you make quick decisions

●     The key aspect of data quality

●     How a lack of data can hurt you in a crisis

●     Why companies choose to focus on product innovation instead of plant utilization

●     Why you need both project and product portfolios to make the best decisions

●     Why data on product complexity, cost, and availability is necessary for decision-making

●     How an innovation council can help during a crisis

Connect with Huub Rutten:

●     Huub Rutten Website

●     Huub Rutten on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you.

For additional information about new product development or corporate innovation, sign up for Sopheon’s newsletter, where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.