Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, a firm specializing in value creation and helping clients boost productivity and growth and improve customer loyalty. He provides strategic pricing and packaging consultations to high-volume B2B SaaS CEOs. Dan is also a Northwestern University - Kellogg School of Management program leader and is part of Toptal’s Top 3% Worldwide Product Management Professionals.

Dan joins me today to describe Product Tranquility, its services, and how they help businesses develop pricing strategies that lead to growth. He explains what most companies get wrong about pricing and his definition of pricing from the viewpoint of value. He discusses value cascade and the best ways to understand your customers. Dan also shares why pricing isn’t necessarily a primary driver of business growth.

“Intelligent price management starts with intelligent value management.” - Dan Balcauski

This week on Innovation Talks:

●     Product Tranquility and how they got started

●     What people get wrong about pricing

●     Dan’s definition of value in pricing

●     Value cascade and the best way to understand your customers

Resources Mentioned:

●     Book: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas Nagle and Georg Müller

Connect with Dan Balcauski:

●     Product Tranquility

●     Dan Balcauski on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you.

For additional information about new product development or corporate innovation, sign up for Sopheon’s newsletter, where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.