Innovation is more than just bringing in the latest tools and technology to keep your product and service relevant. Before making sure your offering to the market is up to date, you must first understand your market, the industry’s needs, and which features to add or what upgrade to make. To properly understand what it means to innovate, you must define your product’s six W’s.

In this episode, I explain the six W’s in innovation. I describe the importance of knowing your consumers. I discuss why having too many features can be detrimental to innovation. I share the value of asking “why” before implementing any additions or changes to your product. I also share various examples of each “W” and how you can apply them to your organization.

"You should know your customers better than they know themselves." - Paul Heller

This week:

●     What the six W's are regarding product innovation

●     Determining the "who" of innovation and the people behind it

●     Knowing where to market your product or where to innovate

●     Launching your product in the right time

●     Why your product shouldn't have too many features

●     Understanding the reasons to start with "why"

Resources Mentioned:

●     Simon Sinek - Start With Why

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.