John Mansour is a true leader in the world of product management. He founded Product Management University and has a wealth of experience. His main goal is to refine and define how companies manage and market their products. Leveraging his impressive background, John helps companies raise their product quality. Education is a big passion for him, which is evident in how he mentors professionals from diverse fields. His approach goes beyond the norm, aiming for a complete view of customers that breaks traditional boundaries.

In this week’s episode, we're delving into the world of product management, uncovering the essentials behind crafting successful product stories from idea to market. I am joined by John Mansour, a true expert in the field, as we break down the crucial elements of an effective product management process. We get to the heart of customer feedback, market understanding, and the pivotal role of customer discovery in shaping products that genuinely add value.

“Start with value to the customer. If it's not valuable to the customer, nothing else matters.”

-             John Mansour

Today on Innovation Talks:

·     Customer feedback is not just a box to check; the compass guides the entire product management process.

·     A consistent and unbiased approach to customer discovery can uncover obstacles and opportunities that aren’t immediately apparent.

·     Understanding market and customer needs should always take precedence, serving as the groundwork for product development.

·     Even with the influx of technology, the human element of understanding and interpreting customer feedback remains irreplaceable.

·     Product managers should continuously evolve their skills, notably in customer communication, to extract the most valuable insights possible.

·     Documenting the product management process is one thing; ensuring that it's usable and understood by all stakeholders is another.

·     The realms of product management, product marketing, and customer success should converge in perspective to better serve the customer.

·     With the increasing complexity of the product management field, a thorough and adaptable educational foundation is more important than ever.

Connect with John Mansour:

LinkedIn

Product Management University

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you.

For additional information about new product development or corporate innovation, sign up for Sopheon’s monthly newsletter, where we share news and industry best practices! The fastest way to do this is to go to sopheon.com and click here.