Jim Fava is a leading pioneer in sustainability. He is the co-founder of the Forum for Sustainability through Life Cycle Innovation, a multi-stakeholder and membership-based community organization for everyone interested in and working with Life Cycle approaches to enhance the sustainability of economic activities. He is the former Executive Director of the Antithesis Group, an organization that supports businesses and governments in understanding and navigating risks and opportunities. Regarded as the “Father of Modern-Day Life Cycle Assessment,” Jim has made significant contributions to the sustainability and environmentalism movement for more than 40 years. He has spent his career guiding businesses and governments through risks and opportunities, enabling them to hold environmentally responsible and sustainable operations. Today, alongside Neil D’Souza, Jim co-hosts Five Lifes to Fifty, a podcast that explores the intersection between society, business, environment, and technology, and negotiating the path to sustainable products.

Jim joins me today to discuss the importance of having a clear goal or destination in mind when using tools for sustainable innovation. He explains how the Golden Rules of Sustainable Innovation evolved. He defines the fifth and seventh rules and emphasizes the need for organizations to align their sustainability efforts with their strategy and market position. Jim also reflects on the importance of a pre-competitive space where businesses can collaborate on sustainability goals and highlights the acceleration of incorporating sustainability into product innovation.

“Any time you’re going to develop a tool or any kind of assessment, you have to know where the future looks like before you can decide how to get there.” - Jim Fava

This week on Innovation Talks:

●     The evolution of the Golden Rules of Sustainable Innovation

●     Golden Rule #5: knowing your destination

●     Why organizations need to understand the purpose of a life cycle study

●     The ACDB Framework and bringing LCA to the beginning of innovation

●     Golden Rule #7: meeting them where they are

●     The four strategy levels companies need to adopt in their sustainability efforts

●     California’s Scope 3 greenhouse gas emissions requirement for larger industries

●     Golden Rule #10 and the growth of the global life cycle community

●     The future of LCA and artificial intelligence

●     Collaboration and knowledge-sharing in a pre-competitive space

Related Episodes:

●     How to embed sustainability into your innovation process with Jim Fava

●     Embracing change for positive impacts with Jim Fava

●     Golden rules for a sustainable business with Jim Fava

Connect with Jim Fava:

●     Podcast: Five Lifes to Fifty

●     Jim Fava on LinkedIn

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