Mike Hutchinson is a Digital Marketing Manager who has successfully implemented and optimized more than $10-million in digital campaigns across major media and ad network sellers. He became interested in marketing after reading a book on the psychology of why we buy at the age of seventeen. He joined the United States Army as a Psychological Warfare Specialist before starting a career as a digital analyst. Mike spends a portion of his time volunteering on political strategy, working with three city council campaign teams, one mayor, and one state congressman, winning three community issues. He has a B.A. in Managerial Marketing from Kent State University and is licensed and certified in Digital Strategy, Marketing During a Crisis, Email Marketing, and Communicating with Diplomacy and Tact.

Mike joins me today to discuss the psychology of politics and shares the dangers of anti-vaccine messages and making decisions based on a few words contained in memes. We discuss how people have lost their appetite for complexity and how this facilitates manipulation and the war against education. Mike shares how he believes the government holds the answer to overcoming society’s issues on misinformation and using freedom as a defensive weapon. He shares how communication is more effective when we understand where the listener sits within Maslow’s hierarchy of needs. Mike also reveals how stepping forward in politics is not as complex as it seems and why starting is the most important part of creating change.

“Memes are one of the most dangerous forms of communication we have right now because they have taught people that very complex ideas should be bite-sized and if not, there is something wrong with them.” - Mike Hutchinson

“Education is how we remove ourselves from this dark age of intolerance and science hating that some of us are entering into.” - Mike Hutchinson

“Every piece of marketing out there is propaganda, and every piece of propaganda is just marketing for something.” - Mike Hutchinson

“We live in chaos and chaos is everywhere always.” - Mike Hutchinson

This week on Insert:Human

●      How warfare psychology is used in anti-vaccine messaging by foreign governments to weaken the U.S. economy

●      The dangers of memes and how they make statements look credible in one sentence because of their lack of depth and information

●      Why people have become resistant to education and how we can help future generations

●      America’s unhealthy obsession with the perceived notion of freedom and why freedom is not about one individual

●      Influencing the population by understanding where people are on Maslow’s hierarchy of needs and communicating based on their need state

●      Why starting is the most important part of making a difference and how the perceived complexity of politics deters participation

●      How political candidates should communicate with voters during the pandemic to attract their vote

●      The country’s lack of compassion and why we need to focus on liberty and justice for everyone in it

Resources Mentioned:

●      Book: Why We Buy by Poco Underhill

Connect with Mike Hutchinson:

●      Mike Hutchinson on LinkedIn

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