Beau Evers is the Account Manager at Crosby Hops Farms. Founded in 1900 by Albert and Mary Crosby, Crosby Hops is the leading grower, manufacturer, and processor of top-quality hops. The family farm consists of 160 acres of rich soil in Willamette Valley, Oregon. They are certified Salmon-Safe growers and Certified B Corp suppliers with an unwavering commitment to quality, sustainability, innovation, and community.

Beau joins me today to discuss the magical spice of beer hops and the trends he has noticed among consumers. We discuss the exciting new flavors and varieties that are expected to hit the market in the near future, such as marijuana-inspired beer varieties, beer schnapps, and beer whiskey. We also discuss how the marijuana industry is causing an interesting and positive disruption across many industries as well as our predictions on how it will affect the share market and the future of the hops industry.

This week on Consuming the Craft:

●     New flavors and varieties of beer hops expected to hit the market.

●     Predicted trends for the average pound per barrel of hops produced.

●     Upcoming New Zealand experimental beer hop varieties.

●     Older beer hop varieties making a comeback at breweries.

●     Challenges farmers face regarding naturally occurring cross-pollination of hops in the field.

●     The amount of money currently being invested in the New Zealand hop industry.

●     New beverages breweries are currently experimenting with such as beer schnapps and beer whiskey.

●     The various beverages people are exploring and experimenting with hops.

●     Beau’s prediction for the future of the hops industry.

●     Marijuana-inspired beer varieties.

●     The impact that marijuana has made on the hops industry and share market.

●     The current trend of consumers drinking wine, spirits, and beer.