In a competitive space like the liquor and spirits industry, it’s almost impossible to come up with a name for your business. So, Michael McGeary—who holds a Bachelor’s degree in Philosophy from Colorado College—drew inspiration from the ideals he aspires to: he looked at Aristotle and his eudaimonia, the principle of living well and finding meaning in life. Thus, Euda Wine was born. Alongside his wife, Abi, Michael runs Euda Wine in Old Fort, North Carolina and is focused on crafting transparent, authentic, and minimal-intervention wines.

In this episode, Mike and I discuss the origin story of Euda Wine. We explore the challenges of naming a winery in a competitive industry. We describe the growing collaboration in the alcohol industry and how it can lead to innovative and unique products. We also outline Euda Wine’s upcoming product releases and underscore its philosophy of making authentic wine.

This week on Consuming the Craft:

●     How Aristotle’s eudaimonia concept inspired Michael’s Euda Wine

●     The importance of checking the USPTO for trademarks when naming a business

●     Michael’s background in viticulture and enology

●     Sparkling wines, skin-contact Tremonette, carbonic maceration wine, and upcoming Euda Wine releases

●     The challenges of not having your own vineyard

●     Michael’s favorite wine to make

●     How Euda Wine is working with partner vineyards

●     The rise of non-vinifera varietals and the importance of working with grapes that grow well locally

●     Booze Clues: what industry collaboration tastes like

●     The collaborative and innovative spirit of the craft alcohol industry

●     Euda Wine’s philosophy in making authentic wine

●     Michael’s vision for the future of Euda Wine

Resources Mentioned:

●     The United States Patent and Trademark Office

Connect with Michael McGeary:

●     Enartis

●     Euda Wine

●     Euda Wine on LinkedIn

●     Euda Wine on Instagram

●     Euda Wine on Facebook

●     Michael McGeary on LinkedIn

●     michael@eudawine.com

Consuming the Craft

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