Greg Hill is the Head Cider Maker and Production Director at the Urban Orchard Co. in Asheville and one of the first graduates of the Craft Beverage Institute program. He is a lifelong learner who, armed with a Master’s in Training & Development, is pursuing a Doctorate in Education. A true stalwart of the craft beverage industry, Greg is passionate about elevating the quality of education for brewers through standardization. Today, in addition to his work as cider maker extraordinaire at the Urban Orchard, Greg shares his wisdom and knowledge with the next generation of brewers by serving as an adjunct professor at A-B Tech’s Craft Beverage Institute of the Southeast.

In this episode, Greg and I discuss the need to standardize education for the brewing industry. We describe the gap between brewers’ theoretical knowledge and hands-on experience and explore how the industry can bridge it. We also reveal the best hydrating liquid in the world (hint: it’s not water!), discuss Greg’s plans after his Doctorate in Education, and highlight the relationship between the quality of a brewed beverage, the success of a brewing company, and the kind of people they hire.

This week on Consuming the Craft:

●     Greg’s background and mission to standardize education for the brewing industry

●     Bridging the gap between theoretical knowledge and hands-on experience in the brewing industry

●     The value of the apprenticeship model of education

●     The keg method and standardizing yeast pitching

●     Cider with low ABV content at the Urban Orchard Co.

●     The best hydrating liquid in the world (hint: it’s not water)

●     Booze Clues: a drink apropos of Oktoberfest

●     The correlation between a brewery’s success and the people they hire

●     Why brewing companies should invest in their brewers’ education

Related Episodes:

●     Standardizing Education for the Craft Beverage Industry with Greg Hill

●     Moo's Clues with Haley

Connect with Greg Hill:

●     Urban Orchard Cider Co.

●     Urban Orchard Cider Co. on Facebook

●     Urban Orchard Cider Co. on Twitter

Consuming the Craft

Thanks for tuning into this week’s episode of the Consuming the Craft Podcast, brought to you by AB Tech’s Craft Beverage Institute of the Southeast. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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