Show Notes:Leveraging the PESO Model for Business Success: Insights from Gina DietrichIn this episode of the Business Builder Show, host Bill Prater discusses the evolving landscape of marketing and communications with industry expert Gini Dietrich. Gini, the founder and CEO of Spin Sucks, delves into the PESO model and its impact on business growth. She shares her journey from working with B2B manufacturing clients to educating large brands and marketers at a global level. There are in-depth discussions about integrating media types, handling economic challenges, and the importance of artificial intelligence in enhancing marketing efficiency. Gini also shares valuable lessons learned from her own business experiences, including setbacks during the Great Recession and strategies for rapid growth.00:00 Welcome to the Business Builder Show00:24 Introducing Gini Dietrich and the Peso Model01:27 Evolution of the Agency and Clientele03:03 Implementing the Peso Model04:48 Case Study: Big Pharma and the Peso Model06:17 Differentiating from the Competition07:41 Building the Business: A Journey10:47 Challenges and Lessons Learned13:40 Current Growth and Future Outlook14:57 Closing Thoughts and Contact InformationHow to contact Gini:gdietrich@armentdietrich.com