Secrets of Corporate Training: Strengths, Weaknesses, and What…

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Secrets of Corporate Training: Strengths, Weaknesses, and What Really Works – Matt Bailey

October 10, 2024

Show Notes:In this episode of the Business Builder Show, host Bill Prater interviews Matt Bailey, a leading expert in digital marketing training and owner of SiteLogic.Bailey discusses his comprehensive approach to training, emphasizing the importance of core marketing concepts and effective communication. He shares insights on serving a diverse audience, from university graduates to mid-career changers and corporate marketing teams.Matt highlights key industry challenges, from keeping training content up-to-date to engaging effectively with clients and students. He explains how SiteLogic ensures high completion rates through interactive learning and personalized feedback.Bailey also reflects on his journey from real estate and agency work to becoming an educational entrepreneur, and shares his vision of creating the next generation of digital marketing leaders. The show concludes with encouragement for audience engagement and access to more resources on business strategy.00:00 Welcome to the Business Builder Show00:32 Introducing Matt Bailey: Digital Marketing Expert02:00 Understanding the Digital Marketing Audience04:14 Core Concepts and Challenges in Digital Marketing06:37 Effective Training Strategies and Case Studies10:47 The Unique Approach of SiteLogic16:29 The Journey of SiteLogic and Future Goals31:20 Contact and Connect with Matt Bailey33:50 Closing Thoughts and Business InsightsCompany site:To get in touch with with Matt and get access to his gifts: https://www.sitelogicmarketing.com/reports/

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