This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Brendan Cunningham, PhD. Brendan is a Professor of Economics at Eastern Connecticut State University and the author of “Selling the Crown: The Secret History of Marketing Rolex”. Ariel and Brendan dive right into Brendan’s opinion on Rolex as a brand not just in the watch industry, but in all industries. They talk about the earlier days of Rolex and how they still influence the current operations of the company today, and their marketing structure that can be seen as quite unique in the space. The two switch things up and dive into Brendan’s book and what the secret history behind the brand really is when it comes to marketing. Ariel asks about the “modern analogues” of today while the internet is flourishing, and about the details of the financials behind Rolex’s advertising throughout their history. They talk about some of the information that was available to Brendan while writing the book and documenting their history, and Ariel has a curiosity into how the brand's goals and “personality” have changed over the years.

To stay updated with Brendan and to purchase his book:

His Book - https://www.amazon.com/Selling-Crown-Secret-History-Marketing/dp/B0B5KXF578

His Blog - https://www.horolonomics.com/

Instagram @Katimepieces- https://www.instagram.com/katimepieces/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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