January 09, 2023

 This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is again joined in-person by Martin Frei, the Founder and Chief Designer at Urwerk. Even though Ariel and our guest are recording live in person on the floor of an event, over the background noise of the event happening the two manage to have an incredibly in-depth conversation about Martin’s life, Urwerk, and the watch industry as a whole today. Martin begins the show diving into how he “rebelled” a bit in his early life by going to Art School initially, and how hand-drawing is still ingrained into watch design today. Ariel talks about the huge change in the industry and watch development after the availability of CNC Machines and how that affected the production abilities of the industry. Ariel asks Martin about his vision and prediction about a market emerging that would want high-end artistically designed watches, and Martin describes his aesthetic philosophy that ties his work and vision together. The two discuss Martin’s journey to America and back to Switzerland, and how his personal taste aligns or affects the brand today.  

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