December 19, 2022

 This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by his good friend and long time colleague in the industry, Simon de Burton. The two friends start the show by talking about the fact that to their surprise, they still have not run out of things to talk about in this industry day to day. Simon shares how he has been writing about car watches since 2005 and has never had a day without something to write. They discuss how pop culture media has put the prices of watches in the spotlight and glorified their status, while Ariel brings up the idea that disruption can sometimes be bad for business. Ariel asks Simon about his time in the auction industry, and Simon tells a crazy story that you will want to hear about stamps. Yes, stamps. Ariel talks about new innovation today sometimes being stifled by certain factors, and our guest gives us an example of innovation that is clearly working today. They answer the question of, “Do you need to spend a lot of money to be a happy watch collector today?”, and two preview the future of Simon’s career and work.

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