This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by  independent watch designer Max Resnick.The two begin the show talking about the intricacies of watch design, the importance of consumer reactions, and the role of beauty in luxury timepieces. They discuss the challenges of innovation in established brands while addressing the current and future impact of AI on design processes, and how AI is a tool for ideation, not a total replacement for designers. Max also shares his insights on navigating design approval processes and the balance between heritage and contemporary aesthetics in watchmaking. He discusses his latest ventures, the significance of branding and the visibility of designers, along with the current difficulties in marketing premium quartz timepieces. Max highlights the necessity of a strong design brief and the importance of understanding the client to achieve successful outcomes in design. Listen in on their conversation as Ariel and Max fully dissect the artful intersection of beauty and functionality in watch design on this week’s episode of the Superlative Podcast.

Keep up with Max:

- Website - https://maxresnick.design/

- Instagram - https://www.instagram.com/maxresnickdesign/

Check Out This Week’s Sponsor:

Löbner Watches - https://lbnr.com/

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