This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Nicholas Biebuyck, the Head of Tag Heuer’s Heritage Department. To start the show Ariel jumps into Nicholas’s role in the Heritage Department, and how he actually works a lot regarding Tag Heuer in the modern age as a type of spokesperson for the brand. They discuss what the corporate culture at Tag Heuer is like in regards to being a part of a group like LVMH, and how a brand can look to the past and still innovate going forward. Ariel asks what it is about the spirit of the brand that allows them to seemingly do more research and development than their competitors, and the two dive into the history behind the infamous Carrera and what it means to the brand today.

To stay connected with Nicholas and Tag Heuer:

- Website - https://www.tagheuer.com/

- Instagram @TagHeuer - https://www.instagram.com/tagheuer/

- Instagram @Nicholasbiebuyck - https://www.instagram.com/nicholasbiebuyck

- A Matter of Time Podcast - https://www.tagheuer.com/us/en/listen/podcast-a-matter-of-time-season-1.html 

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