Superlative

Superlative


FOCUSING ON BRAND AND CUSTOMER RELATIONSHIPS WITH STEVEN ROSTOVSKY - ROSTOVSKY WATCHES

August 07, 2023

 This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Steven Rostovsky, the Founder of Rostovsky Watches. To start the show the two connect on both being residents of Los Angeles while having to travel the world in the watch community. Ariel has Steven talk about his start into watch trading initially, and they dive into the increase of modern retail pricing compared to years before. The two go back and forth on the impact that the cost of production has on brands setting retail prices today and how the watch industry seems to always compare itself to the car industry. The two discuss why they both believe it's not always a good comparison, and they talk about different practices that may work in one industry but not the other. Ariel and Steven bring up the idea that consumers enjoy trading for things they actually want, rather than renting or selling for something that they are unsure about. Steven talks about the importance that “word of mouth” marketing has had on his business, as well as  his unique buyback clause that he implemented for the first 10 - 15 years of his career that gave his customers a great sense of trust when working with him. Ariel brings up the “Rostovsky List”, which was a list that Steven would put together of the watches that they had, and why he decided to hold out on having a website for so long in favor of this exclusive list. Ariel asks Steven about when he was asked to invest in De Bethune, and his relationship with brands like Greubel Forsey. As the show comes to an end Ariel asks Steven about their website, being an authorized retailer, and his plan for the next few years.


To stay connected with Steven and Rostovsky Watches:


Instagram @RostovskyWatches - https://www.instagram.com/rostovskywatches/


Website - https://www.rostovskywatches.com/



To check out the ABTW Shop where you can see our products inspired by our love of Horology:


- Shop ABTW - https://store.ablogtowatch.com/



To keep updated with everything Superlative and aBlogtoWatch, check us out on:


- Instagram - https://www.instagram.com/ablogtowatch/


- Twitter - https://twitter.com/ABLOGTOWATCH


- Website - https://www.ablogtowatch.com/



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