This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by serial watch industry entrepreneur Guillaume Laidet. Guillaume is currently the Co "Re"Founder and Chief Brand Officer of Nivada Grenchen, the Co-Founder of Argon Paris, and Co Owner and CEO of Excelsior Park amongst other companies and titles. Ariel and Guillaume start the show by discussing his newest brand and venture, Argon watches, and how his kickstarter campaigns can function as a major tool for brand building. They talk about the risk it may put on the consumer when certain companies can’t deliver, but how it also makes it possible to cut out major costs in the manufacturing and delivering of a product directly to consumers. Guillaume dives into his life background and his incredibly dynamic career that has spanned over many companies such as William L, Zenith, and L'Oreal. Ariel asks Guillaume about his philosophy on pricing when it comes to fair prices all year without the need for discounts and built in margins that increase the everyday price of watches that shouldn't cost what they do. They talk about how that pricing philosophy has helped build a market of smaller independent brands who are doing the same practice and finding success doing so. All due to the quality of the watches they put out at the reasonable and fair price point that they do. Ariel and Guillaume also talk about how the kickstarter campaigns and all of Guillaume’s practices that he does have led to a marriage of manufacturing and brand building that we do not typically see in watch e-commerce today.

To stay connected with Guillaume and all of his companies:

LinkedIn - https://www.linkedin.com/in/guillaume-laidet-09144218/

Twitter - https://twitter.com/LaidetGuillaume

Nivada Grenchen -  https://nivadagrenchenofficial.com/

Argon - https://welcome.argonwatches.com/argon-watches/

Excelsior Park- https://excelsiorparkwatches.com/

Vulcain - https://vulcain.ch/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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