The Light Inside
The Things We Love: How Our Passions Connect Us and Make Us Who We Are
May 17, 2023
Marketing Professor, Dr. Aaron Ahuvia and host, Jeffrey Besecker discussed the psychology of love and how it applies to why people love 'things', with Aaron being the first to publish empirical work on the topic.
They discussed how pleasure an
Imagine living in a world of darkness, shrouded in mystery and confusion—a reality shaped by hidden factors that influence our beliefs, choices, and habits. For many, this is a daily experience.
We’re all on a journey to discover the light inside. For be
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