Marketing Mindset Club

Marketing Mindset Club


Brand-led demand generation and why it's a secret weapon in a new market - S3:E4

May 18, 2021

Taking a new product to market? or working in a niche of a niche with a very small but highly valuable target audience? Brand-led demand generation might just be your secret weapon.With guest Dan Bassett, Head of Marketing at IMP Software we talk about: