It is an interesting time at the moment as COVID 19 has actually given the golf industry a much-needed boost to rounds numbers and a general interest in golf. Is it more a false economy and when things get back to “normal” we will lose our players/members

Earlier this month Golf Australia released its rounds update for YTD August 2020. Noting heightened restrictions in place in Victoria, there is certainly a rounds boom occurring in the rest of the country with the boom particularly evident over the last f

“SURVIVE & THRIVE: Insights and Tactics from the longtimers”- (LIVE PANEL)” This one-hour interactive panel discussion, hosted by Club Marketing Specialist Mike Orloff, will be a Q/A with some of the club industry’s long term managers. They will be di

GICTV was very fortunate to have a great friend of the golf industry Down Under, (Michael Leemhuis, MA. Ed., CCM, CCE, PGA) offer to spend some time with us discussing a very timely topic during the crisis we have all been facing. What are the characteris

“Content is King, Engagement is Queen” The key to good marketing is to have strong, engaging, and relevant content for your particular audience. In most cases, your audience will digest their content in many forms and through channels outside traditio

Which risk approaches will last, which will fade, and which will change? The never-before-seen risk of Covid-19 (and potentially other new viruses in the future) is with us as the new “norm” moving forward. Mike Orloff will facilitate a conversation s

Now more than ever, members and staff need to feel The Warm Embrace. Managers and staff who create Emotional Cement, who do Social KPIs right, who create a Community of Caring, will “do good” during The Virus Madness. Questions need answering—What a

Golf Business Advisory Services has released its Covid-19 Golf Club Impact Report. Detailing the impact on subscription fees, member numbers, club revenues & profit, future capital spending, and providing insight into confidence held for recovery, the