Expanding your business globally is a great way to scale your e-commerce brand. However, this process can be challenging, especially for small businesses with minimal capital. As an e-commerce brand owner, it is important to find ways to validate your products in different markets before investing a lot of money. In this post, we will discuss how to maximize your international Amazon expansion using surveys and image testing.
Time Stamps

0:00:00 | "Exploring International Expansion with PickFu Co-Founder Justin Chen"

0:02:31 | Exploring International Markets on Amazon: A Discussion on Selling in Germany, the US, and Canada

0:03:53 |"Testing Branding and Product Names for International Markets"

0:05:18 | Exploring Cultural Considerations for Brand Names and Product Packaging

0:07:22 | Exploring Cultural Differences in Marketing Strategies

0:10:15 | "Exploring Different Cultural Mindsets for Ecommerce Marketers"

0:12:19 | "Maximizing International Market Opportunities: Advice for Selling on Amazon in Germany"

0:13:30 | "Understanding the Benefits of Demographic Targeting on Amazon for Increased Sales"

0:15:21 | "Exploring International Targeting Options with PickFu"

0:18:53 | Exploring International Expansion: Validation and Price Pressures in Different Countries

0:20:19 | Exploring International Expansion Strategies for E-Commerce Sellers

0:23:37 | "Exploring Cultural Differences in DIY: A Conversation with PickFu's CEO"

0:24:41 | "Exploring the Benefits of PickFu for Market Research"

0:26:41 | Interview with Justin Chen of PickFu : Validate Your Product Ideas Early for Stress-Free Scaling

Market Validation for Products
When expanding your business internationally, it is essential to validate your products in different markets. This process involves testing your products with potential customers in the target market to understand their preferences and buying habits. This is where surveys and image testing come in handy.
What Should You Test?
It is important to note that when conducting surveys and image testing for international Amazon expansion, you should not just test your main image. Other factors, such as your brand name and logo, should be tested too. You should also consider adjusting your brand messaging and positioning to appeal to the local audience.

For instance, it is essential to ensure that your brand name is not offensive in the local language. Additionally, it is important to understand the local culture and their buying habits. For example, there may be differences in shopping habits between the USA and the UK. Even brand colors can have associations that may not translate well in different cultures.
Product Packaging Testing
Product packaging is also an important factor to consider when expanding your business internationally. You need to test how the information is presented and whether bold marketing claims are effective. It is essential to be more factual by listing features instead of making exaggerated claims.

You can use open-ended questions to gather more information from potential customers. For example, if you are targeting a German audience and selling teapots, you could ask what is important to them when buying a teapot. By doing this, you can understand the local preferences and tailor your product accordingly.
Understanding the Culture
Before jumping straight into testing your main image, it is essential to understand the local culture first. You can ask conversational questions to get into their mindset. For instance, you can ask about the important shopping milestones of the year or what German moms care about in their schooling.
Demographic Targeting
When conducting surveys and image testing for international Amazon expansion, you can target specific demographics to get more accurate results. The basic targeting options, such as age and gender,