If you're an e-commerce brand owner, you know that product validation is crucial to the success of your business. By validating your product early on, you can ensure that it will resonate with your target market and save money on expensive late changes. This is where PickFu comes in. In this article, we'll dive into what PickFu is and how to use it for product validation.
Time Stamps

0:00:00 | "Exploring Digital Focus Groups with Justin Chen of PickFu"

0:03:10 | "Exploring PickFu: A Simplified Market Research Tool for SMBs"

0:05:18 | Exploring the Benefits of Consumer Research for Amazon Sellers with PickFu

0:08:44 | "Product Validation: Leveraging Helium Ten to Ensure Your Product Resonates with Your Target Market"

0:10:00 | "Product Validation: Using Pickfu for Early Feedback"

0:11:41 | "The Benefits of Early Validation in Product Development"

0:14:35 | "Using PickFu to Validate Product Offerings for Market Success"

0:16:01 | "The Benefits of Image Split Testing for Product Validation"

0:19:45 | The Importance of Image Testing in Marketplaces: A Discussion on Seeking Genuine Feedback

0:23:50 | "Using PickFu to Test Product Variations and Gather Public Opinion"

0:27:07 | Split Testing Images and Copy for Ecommerce Validation

0:28:44 | "Exploring the Benefits of AI Writing Tools for Business-to-Consumer Marketing"

0:30:07 | "Exploring the Benefits of PickFu: A Conversation with [Name]"

0:31:40 | "Exploring PollsPlus: An Overview of the Platform's Features and International Expansion Opportunities"

0:33:50 | "Product Validation with Justin from PickFu: A Discussion on International Expansion"

What is PickFu?
PickFu is a digital focus group that allows you to get consumer feedback on any aspect of your market. It's a survey tool that lets you gather consumer feedback on your product or idea, and then filters through the data to provide you with the results. PickFu brings enterprise market research to SME businesses and has been used by self-publishing authors on Amazon to validate their book titles, as well as e-commerce brands to optimize their main product images.
Using image split-testing (PickFu) for Product Validation
The co-founders of PickFu, Justin Chen and John Li, are software engineers who were working on a website redesign and needed feedback. They wanted to validate their ideas through real-world feedback, so they went to coffee shops and asked people what they thought. They quickly realized that there was a need for a tool that made it easy to get this type of feedback, and PickFu was born.

Product validation ensures that your product will resonate with your target market as early in the process as possible. Early changes are easy and cheap, while late changes are hard and expensive. Product validation comes in two forms: open-ended surveys and split testing.
How to Use PickFu for Product Validation
When it comes to split testing, you can use PickFu to test hypotheticals, variations against each other, and variations against the competition. For example, if you want to go into the infusion teapot market, you can create 3D renders of your product and put an image up against the top 2-3 competitors in the market, potentially testing price and title as well. This will help you determine if you can make a dent in the market.

It's important to compare with the competition before you compare your own images. The marketplace is visual, and people will only stop and click on things that are visually appealing. People aren't often searching by brand, so it's important to ensure that your product stands out.

PickFu can also be used to compare marketing copy, actual product concepts and images, product variation testing, and even bundles and pricing. For example, you can test the pricing of a bundle, such as offering 1 at x price or 3 at y price.