Welcome to our discussion on influencer marketing mistakes that Amazon sellers often make! If you're an Amazon seller looking to leverage the power of influencers to promote your products, it's essential to avoid common pitfalls that can hinder your success. In this episode, we'll take a look at some of the most common mistakes that Amazon sellers make when it comes to influencer marketing, and provide tips for how to avoid them. Whether you're a seasoned seller or just getting started, these insights will help you get the most out of your influencer marketing efforts and drive more sales for your business.
Background

Tomer Hen is a business professional based in Los Angeles, California. He has a wealth of experience working with big companies, including Amazon, to help them gain users. In addition to his work with these larger companies, Tomer has also founded his own "biohacking" supplements brand.

As he looks to build relationships with influencers, Tomer is launching his brand with a modest budget, relying on relationships and micro influencer strategies to help get the word out about his products. While he has done many interviews in the past, this is the first time he has spoken about his influencer marketing strategy.

Before delving into the world of ecommerce, Tomer had a team that he worked with to build sales funnels and handle other important tasks like copyrighting. His company, Mobco Media, has been around for ten years, and he works with a variety of brands, with about 70% of his business focused on Amazon. Despite this focus on Amazon, Tomer is also interested in building relationships with direct-to-consumer (DTC) brands. Overall, he leans towards a DTC model, believing that most brands do influencer marketing wrong.
Time Stamps
01:56:76 | An Introduction About Mobco Media
02:54:88 | How to Launch A New Brand?
05:50:68 | The Definition of Influencer Marketing
08:35:16 | How Are You Going To Find Or Choose The Influencers?
10:14:58 | What Drives Influencers?
13:35:56 | How Do We Go About This In Practice?
22:19:04 | Is Using Influencer Shout-Outs Work?
25:47:07 | How Do We Find Possible Influencers?
29:53:23 | What Servicers Do You Offer?
How To Launch a New Brand on Amazon with Influencer Partnerships
Welcome to our discussion on how to launch a new brand on Amazon with influencer partnerships. Our guest today is TOMER HEN of Mobco media, a company that helps brands grow their profits through influencer partnerships.

Recently, Tomer had a conversation with a founder who is working on launching a new supplement brand. This brand is entering a very competitive space, but with the right strategy, it can still succeed. One key way to stand out is by building credibility and social proof outside of Amazon, and then using that to your advantage on the platform. For example, if an influencer endorses your product and directs their followers to your Amazon listing, it can be more effective than having a high number of reviews on your own.

Tomer's company, Mobco media, has been around for 10 years and has worked with big brands like L'Oreal and Amazon. In the past two years, they have focused on helping supplement and food founders grow their businesses. If you're launching a new brand on Amazon, Tomer and his team at Mobco media can help you leverage influencer partnerships to give your brand the best possible chance of success.

What Drives Influencers? Is It Just Relationship-Driven or Is it Real Business? 

Influencers, also known as content creators or social media influencers, are individuals who have a significant online presence and the ability to influence their followers' purchasing decisions. Many influencers are able to monetize their platforms through sponsored content, where they promote products or services to their audience in exchange for compensation.

But what drives influencers to create content and collaborate with brands?