Intro
Dave crushes his children’s dreams of ever reaching the Olympic Games, Steve recommends Peek User Testing and Dave gets some positive feedback on his site at salesleadergear.com.

Zero Authority Toolbox: Peek User Testing
Steve thinks everyone ought to head over to Peek User Testing to get a free 5-minute site critique from a perfect stranger. Sometimes, your own friends, moms, and acquaintances will not be totally honest about your site.  You don’t have that problem at Peek User Testing.  Get 3 free tests per month!  See below for Peek User Testing’s critique of Sales Leader Gear.

 Steve’s Peeves: Microsoft Word Auto-correcting “windows” to “Windows”
Those sick, sick bastards.  Steve was using the Microsoft Word app on the iPad and noticed that the app auto-corrects “windows” to “Windows.”  Steve thought it was his fault until he did it a second time, then a third, cursed Microsoft with the heat of a thousand suns.

8 Things Going Right on Dave’s Site at Sales Leader Gear

* Clean Design: Dave hasn’t mucked up his site with a bunch of hacky customizations that can disrupt.  There are so many toys to play with in WordPress that it’s easy to create a Frankenstein of a site.
* The Theme Fits: Dave’s theme is built specifically for personal branding, which is his niche.  Picking a theme based just on aesthetics ignores the functionality you may need for your niche.
* Good Use of Visuals: Dave appears very conscious of making sure his posts aren’t too text heavy.  A good rule of thumb is to include an image every 350 words and Dave is doing that.

* Loads Quickly: Although not blazing fast, Dave’s site loads pretty quickly, an important search ranking factor.
* Minimal Plug-Ins: One of the reasons Dave’s site loads pretty quickly is that he’s not running a buttload of plugins
* Nice Lead Magnet: Dave has an professionally-created eBook offer to incentivize visitors to join his mailing list.
* Appropriate Content Volume: Dave isn’t publishing as frequently as he’d like, but by posting once every two weeks or so, he’s pumping out content consistently.
* Number of Comments: Dave was naughty in keeping up with moderating his comments but considering he has a fairly low-traffic blog, the level of engagement was good!

 People and Products Mentioned

* Peek User Testing
* Michael Hyatt
* WordPress
* MailChimp
* Pat Flynn