Intro
Steve tries to get Dave’s promotes SumoMe, AppSumo’s free suite of e-mail list building tools and encourages Dave’s young son to start smoking.  They guys also talk about about “candid” entrepreneur profile photos before getting into the meat of the episode: preparing both your site and your e-mail service to build your e-mail list.
And we also learn Dave is going to burn a bag of kittens if we don’t get enough iTunes subscribers.

Zero Authority Toolbox
Steve has probably mentioned AppSumo more on this how than anything else. (Noah Kagan, call us!)
SumoMe is AppSumo’s suite of freemium website and e-mail list building tools that are extremely easy to use.  You can choose between pop-ups, the Smart Bar, the Welcome Mat, and more.

Steve’s Peeves
Steve thinks some entrepreneurs are overdoing it with their “candid” profile photos that often show them walking down the street or maybe doing yoga in an empty meadow, gazing past the camera into the distance.

Main Topic
The idea of growing a massive e-mail list is intoxicating.  But there’s quite a bit of housekeeping on both your site AND your e-mail service before you can start collecting e-mail addresses and wiping your butt with $100 bills.
Preparing Your E-Mail Service
What will you name the e-mail list?  What will be the name people see when you are e-mailing them from your list? Will you be using a double opt-in or a single opt-in process?  Will your website be hosting your Thank You and Confirmation pages or will you be redirecting back to your site?  Will you integrate with LeadPages or UnBounce?
You gotta have these answers before you start collecting e-mail addresses?
Preparing Your Site
Where will you be collecting e-mail addresses on your site?  The sidebar?  A popup?  A landing page?  All three?  These are important questions to answer because they determine how you use the available space on your screen.
Also, what plugins (like SumoMe) will you need to download and integrate with your site?

People and Products Mentioned

* AppSumo
* SumoMe
* AWeber
* MailChimp
* ConvertKit (recommended!)