Intro:
Steve absorbs insults from his friend’s wife, promotes the Spectacle App, and rants about forced acronyms that bloggers and marketers like to use before he and Dave talk about how to grow visitors and finally leave the “zero traffic zone.”

 
 
Zero Authority Toolbox: Spectacle App
Spectacle App – allows you to move and resize windows with simple keyboard shortcuts.  A big timesaver when you need to work in two programs simultaneously.
Steve’s Peeves: Bullsh&t Acronyms
Steve gets a kick out of completely contrived acronyms where some bloggers appear to determine an acronym ahead of time, THEN find ways make it work.

Main Topic: Building Web Traffic for Beginners
First, Steve goes over the 4 types of internet traffic:

* Direct – this is where someone visits your site directly after entering your site’s URL in their browser window or via a browser bookmark.
* Organic – traffic that originates from search engines like Google, Bing, Baidu, Duck Duck Go, etc.
* Referral – traffic that enters visits your site via a link from another website.  If relevant and from a high authority site, these can be great for SEO!
* Social – traffic that visits via links on social media like Facebook, Twitter, LinkedIn, Instagram, etc

Dave and Steve then get in to a meaty segment on some pointers on how to leave the “zero traffic zone.”  Neither Steve nor Dave have eye-popping traffic numbers but they HAVE gotten past the point where they no longer have days where literally nobody visited.  Here are a few ideas to help you do the same!

* Launch with 3 blog posts minimum.

* More is better but if you’re going to start throwing contect out, give people more than one post to chew on.

* Persist!

* Give it 6 months to a year minimum.
* You just don’t know what opportunities are going to arise.

* Find a partner or others in your situation.

* It’s huge to have a support group or, better yet, a “mastermind” group of like-minded entrepreneur types!

* Don’t worry about what everyone else is doing.

* Don’t worry about their traffic, conversions, e-mail subscriptions, etc.

* Ask for readership, personally and directly.

* This can seem tough to do, but doing all that work only to never tell anyone is throwing your effort down the tubes.
*

* At first, judge your experience by the process, not the result.

* Is it fun to create content?
* Is there a rush when you hit Publish, even if you’re publishing to zero audience?

* Set smaller, incremental goals to give yourself some little victories along the way.

* Before you get 1000 visitors, you need 100.  But before you get 100 visitors, you need 10.

* Use social media smartly

* First, consider your platform and make sure you’re not pimping your 25 Top Middle Manager Strategies post on Reddit, especially if you’re not putting it on LinkedIn first!

* Share with peers and influencers who you haven’t established a rapport with.

* But don’t ask them for shares or links to your post or blog.

* But if you DO have an established rapport, consider asking for that share or better yet, a link to your article.

* 3 caveats!