This week special guests Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahn join the show to discuss their upcoming SXSW panel on privacy and HIPPA compliance in the digital age. In this episode we discuss the land rush for health applications, Facebook’s foray into healthcare and what a bad idea that is, the health IT landscape, what pharma’s role in the space should be, how to build a system of incentives to drive change, and how government legislation may not be the only solution to the problem.