This week, we discuss the following:
Why is integrating sales and marketing important?
What does integration mean?
What tools should be used for integration? (Hint: Marketing Automation!!)
How often should sales and marketing meet?
What stats should each side bring to the table
This Week's Food for Thought features:
What Can You Cut?
Tobin gives you permission to cut one thing from your marketing over the upcoming quarter. Don't overload your plate. Focus on what really matters, and be brave enough to admit what doesn't.