This week's discussion deals with the following questions:
What are you hoping to get out of social media?
Where is your audience?
Which channels are right for your business?
And an analysis of Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Snapchat
We also break down three commonly-held beliefs about social media that are holding marketers back:
Social media is the intern's job.
Social media is a soapbox.
Social media doesn't work for B2B.