New North | B2B Tech Marketing Services
Episode 3: Getting More Leads From Website Visitors - You're the Marketing Department
In this week's episode, we talk about conversion optimization, a new tool to help you to collect more leads, and a book that will change how you view pricing.
Discussion in this episode:
Outline the buyer stages, awareness, traction
Conversion at each stages of the game, but come back to awareness
Know your customers needs
Create an irresistible offer that speaks to that first step.