In the final episode of the Yellow Click Road Business Innovation Radio Show for 2014 we learnt all about PR Consulting from Johanna Baker-Dowdell of Strawberry Communications. Johanna is a Journalist and Author and has been working as a PR Consultant in her business for 8 years.

Listen to the interview to find out what is PR and how to start a PR strategy for your business. Also how to choose media channels, how to find your primary audience and how to best tell your story.

Johanna shared some interesting stories of PR campaigns she has done for clients and even how she launched her book on the Melbourne based Crowd Funding Platform – Pozible!

We also announced that our first show for 2015 is going to be a live broadcast from the Outdoor Waterfront Co-working day - This Is Co-working by Startup Cloud!

Show highlights:

04:42 What is - This Is Co-Working?

9:30 Introducing Johanna

13:26 How big should your business be before you take on a PR consultant?

18:33 What is PR?

19:20 How do you start a PR strategy?

21:20 How to choose what is your primary audience

23:34 How to work out what media channels are going to work best and why you should use multiple channels

26:45 Johanna shares with us how her book ‘Business & Baby on board’ was born and how she interviewed Janine Allis (Boost Juice), Kaz Cooke and Carolyn Creswell (Carmin’s Muesli) and then launched it on the Melbourne based crowd-funding platform Pozible!

35:15 Finally she tells a story of how she put together a campaign for a client who wanted to meet Oprah!

Podcast Only Bonus Section:

38:25 What is a big thing that Johanna has learnt from her time in business?

Johanna can be contacted for PR Consulting at the Strawberry Communications website, on Facebook and @johannabd on Twitter.