On the Yellow Click Road Business Growth, Technology and Innovation Radio Show this week we were joined in the studio by Steve Arklay who started a new and innovative business last year that is growing rapidly – the VIP Bus! Steve starts by sharing with us his background from working at a Harley Davidson dealership in the UK to studying Recreational Leadership in Melbourne.

Steve’s first business was selling confectionary straws at shows, fairs and outdoor events and he tells us what he learnt from that business and how the came across the idea for building a limo bus. But Steve’s idea was not just to build a limo bus – he was very calculated with the business that he wanted to build and the service he wanted to provide and this unique selling proposition is what sets him apart from his competitors.

Listen to the interview to hear Steve’s story, find out what is happening in the business behind the scenes and his secrets for the future!

Also in the show we congratulate the winners of the 2014 EY Australian Entrepreneurs of the Year and friends of the show – Joe Davenport and Owen Kerr from Pepperstone, which in just 4 years has become one of the top 15 retail Forex Brokers globally.

Highlights:

5:36 Just announced this week the winners of the 2014 EY Australian Entrepreneurs of the Year!

6:35 Google Autonomous (driverless) vehicles have done over 1 million km’s

09:15 We are joined in the studio by Steve from the VIP Bus and find out all about Steve’s background

11:45 Steve tells us about the Uni course he studied with Katrina from Whitehill Wine Company – Recreational Leadership

14:45 Steve’s first business venture was a Confectionary Business and what did he learn?

18:15 Where did Steve get the idea to do a bus sized limo?

21:50 What was the bus like when he bought it and what did he do to it?

23:20 What is his unique selling proposition?

27:07 We go behind the scenes to find out how the VIP Bus business is going and what online marketing is Steve doing?

30:30 Toast to the Coast is a winery festival on the Surf Coast and Steve shares how he experimented with this year’s event

32:13 What next? Steve shares what he has up his sleeve for the future…

33:45 And finally what does Steve love about his business?

For more information on Steve and the bus goto the VIP Bus website, follow the VIP Bus Facebook Page, contact Steve on 0407 342 368 or info@vipbus.com.au #woo!

The post #15 Having a Unique Selling Proposition – Steve Arklay from VIP Bus appeared first on Yellow Click Road.